Jacob Rooksby

IP Optimization Strategist

EDUCATION

  • University of Virginia School of Law
    Juris Doctor
  • University of Virginia
    Ph.D., Higher Education
  • University of Virginia
    M.Ed., Social Foundations of Education
  • William & Mary
    A.B., Hispanic Studies; Government

Jacob Rooksby

IP Optimization Strategist

Jacob is Dean and Professor of Law at Gonzaga University School of Law. He knows how to help clients get the most out of their intellectual property. With a background in patent litigation and contentious IP matters, Jacob has advised companies large and small on optimizing their IP holdings to meet strategic goals, with particular emphasis on trademark prosecution and portfolio counseling. A lawyer and educator, in 2016, he published a book on IP and higher education, The Branding of the American Mind, with Johns Hopkins University Press, and his articles about IP have been published in leading technology law journals at Harvard and Yale. Prior to joining FIG. 1, Jacob practiced law with Dentons Cohen & Grigsby in Pennsylvania and McGuireWoods LLP in Virginia. Jacob is an elected member of the American Law Institute.

In his free time, Jacob loves exploring the Inland Northwest with his family in their Airstream travel trailer. An avid hiker, golfer, and fan of college basketball, Jacob has summited the highest point of elevation in 35 of the 50 states.